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a. Overview
b. Information Collection
c. Registration and Ordering
d. Cookies and Log Files
e. Sharing Information
f. Surveys and Contests
g. Security
h. Special Offers
i. Site and Service Updates
j. Notification of Changes


Our Commitment To Privacy

Pax Wholesome Foods is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build user's trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement discloses the privacy practices for Because this Web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.
TRUSTe Privacy Program
If you have questions or concerns regarding this statement, you should first contact Andy Huh at 212-307-6187 or If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily address, you should contact TRUSTe by clicking here. TRUSTe will then serve as a liaison with us to resolve your concerns.

a. Overview
We value our customers and respect their privacy. We collect customer information in an effort to improve your purchasing experience and to communicate with you about our products, services, contests and promotions. We do not sell or rent your personal information to third parties. As described in this policy, we do, however, share your information with our affiliates and under certain circumstances, with third parties that provide services on our behalf or with whom we have partnered to offer a particular product or service.

This policy describes the personal information we collect about you, why we collect it, how we use it and when we share it with third parties. Our policy also describes the choices you can make about how we collect and use your information.

b. Information Collection and Use
We collect information, such as name, e-mail and postal addresses, phone and credit card information from you when you visit our website, place an order online, register your information with us online, or participate in a contest, promotion or survey. is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement.

c. Registration and Ordering
In order to use this website, a user must complete the registration form. By becoming a member, the customer is entitled to a number of benefits. During registration a user is required to give their contact information, which is used to contact the user about the services on our site for which they have expressed interest. also requests information from the user on our order form. When you place an order from us, we use your personal information to process your order, send you e-mails to confirm your order or to contact you via phone, postal mail or e-mail if we have other questions regarding your order. A user must provide contact information and financial information. This information is used both for billing purposes and to fill the user's order.

d. Cookies and Log Files

A cookie is a small data file that websites often store on your computer's hard drive when you visit their sites. A cookie may contain information, such as a unique user ID that websites use to track the pages of the sites you've visited. We use cookies in order to improve your shopping experience. Cookies enable us to keep track of your order as you shop on our site.

You can refuse cookies by turning them off in your browser. If you turn off cookies, though, we will not be able to track your order to enable you to purchase from our site. Nor will we be able to recognize you as a registered user, which allows you to access your account information.

We use a third-party tracking service that uses cookies [log files] to track non-personally identifiable information about visitors to our site. The log files are then used to analyze trends, administer the site, track customer click-path and gather broad demographic information for aggregate use. The information collected (technology [browser, operating system, monitor resolutions], finding methods [referrals, search engine], traffic data [visitor metrics]) are also used to aid us in future site designs for optimal efficiency and customer usability. IP Addresses are not linked to personally identifiable information.

e. Sharing

From time to time we might share aggregated demographic information with our partners and advertisers. This is not linked by any way to any personal information that can identify any individual person. We use a credit card processing company to bill users for goods and services. This company does not retain, share, store or use personally identifiable information for any secondary purpose.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.

f. Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. When we offer contests and promotions, with or without a marketing partner, you may be required to provide certain personal information in order to participate. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. In these cases, we will give you the choice not to receive e-mail messages or other communications from us regarding our products, services, contests, and promotions. However, may still need to contact you to notify winners and to fulfill promotional obligations.

In addition, we may use information about you and your product interests and purchases from us to help us improve our site design and your online and in-store purchasing experiences. We may contact you, subject to the choices you have made, via e-mail, postal mail, or telephone, to conduct market research and learn more about how we can improve our product offerings.

g. Security

This Web site takes every precaution to protect our users' information. When users submit sensitive information via the website, your information is protected both online and off-line.

When our registration/order form asks users to enter sensitive information, that information is encrypted and is protected with the best encryption software in the industry - Secure Sockets Layer (SSL). While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to un-locked, or open, when you are just 'surfing.'

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users' information is protected in our offices. Only employees who need the information to perform a specific job are granted access to personally identifiable information. Our employees must use password-protected screen-savers when they leave their desk. When they return, they must re-enter their password to re-gain access to your information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our customers' information is protected. Finally, the servers where we store personally identifiable information are kept in a secure environment, behind a locked cage.

We do not store customer credit card numbers in our servers nor can any of our employees access this information.

h. Special Offers

We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on special offers and daily specials. Out of respect for the privacy of our users we present the option to decline these types of communications.

We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference in the member account center.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us in our contact form here. [We offer an opportunity to opt-out of certain communications on our my account section, or you may contact us at 212-307-6187 or mailing us at 1776 Broadway, Suite 1500, New York, NY 10019 to opt-out.

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

i. Correction/Updating Personal Information

You can review, change or delete certain personal information (e-mail, password, name, address, phone number and credit card information) related to your use of our online sites. If any of a user's personally identifiable information changes or if a user no longer desires our service, we will endeavor to provide a way to correct, update or remove that user's personal data provided to us. This can be done by accessing the member information page "my account" by clicking here or by emailing our Customer Support at

j. Notification of Changes
If our information practices change in the future, we will post an updated policy on our website. You can tell if the policy has changed by checking the revision date that appears at the end of this policy. You may exercise your choices about how we collect and use your information at any time.

If at any point we begin to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users via email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

If you have additional questions, please call or write to us at the below:

PAX Ventures LLC
Attn: Andy Huh / Privacy Matters
1776 Broadway Suite 1500
New York, NY 10019
(212) 307-6187

Last modified August 2006


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